CONTENT FOR DIGITAL AND PRINT MEDIA
Content is KING
Streets offer a copy writing and editorial content service we partner with some top copy writers and journalists to work with you and to supply content for websites, email newsletters, magazines, brochures, advertisement campaigns to ensure you reach your target audience in the right place, with the right messages so you engage with your audience.
Content is the words on the page you are reading. It’s the copy on your website, newsletter editorial, advertisement copy, the blog, press release, the video, images and messages you share. Therefore content is words, knowledge and information.
Valuable content is supercharged content. It’s content with a bigger purpose, useful information created for a particular audience.
By valuable content I mean the words, knowledge and information you choose to shape and share for your customers, content that helps or inspires them or both! Content that engages them. Good content gives your brand a voice, a face and a personality.
VALUABLE CONTENT IS
Useful – it educates, informs or entertains.
Focussed – it is relevant and meaningful to its target audience.
Clear and compelling – it tells a story that people understand and respond to.
High quality – it is interesting, well written, produced with substance.
Genuine – it is written with a particular segment of the market in mind by people with knowledge and who care.
- Put your customer first.
- Help, don’t sell.
- Give your knowledge away for free – teach people something they did not know.
- Think niche.
- Tell a good story.
- Commit to quality.
- Write from the heart.
- Ask for their feedback.
- Ask them to share it with others.
- Ask for them to contribute.
FIVE QUALITIES A NEWSLETTER NEEDS
- Clear aim.
- Effective design.
HOW TO PLEASE GOOGLE
Creating high-quality content for your website is by far the most important thing you can do when it comes to SEO.
Modern SEO is all about creating content so valuable and compelling that other people naturally want to promote it, to share it, like it and Tweet about it. The more that people link to your website, the more of an authority Google and the other search engines will consider you to be on the subject, doing great things for your ranking.
FIVE WAYS TO OPTIMISE CONTENT FOR SEACH
- Keyword search.
- Update meta tags and content.
- Inbound links and outbound links.
- Update with regular content.
- Share your content.
Choosing the correct keywords is the foundation to success with SEO. Pick the right ones.
Quality content will help grow your business.
Streets Marketing Agency offers a full copy writing service to customers, including
- Website content.
- Email Newsletters/Ezines.
- Social Media.
- Advertisement campaigns.
- Sales literature.
- Marketing material for events.
Streets Marketing Agency offer a copy writing consultancy and project management service. Contact us now for a FREE quote on 01780 591172/07855447968, email Maddie@streetsmarketing.co.uk
Or connect with the Managing Director Madeleine Lillywhite on LinkedIn.