DAX – Digital Audio Exchange
Streets Marketing is a media partner to DAX – Global Media.
We manage DAX – Digital Audio Advertising Campaigns for our clients.
DIGITAL AUDIO ADVERTISING CAMPAIGNS IN ONE MEDIA BUY.
DAX is a powerful marketing tool for brands to target customers regionally, nationally or globally, on mass – with the potential to reach audiences of over 160 million people across the: UK, US, Canada, France, and Germany.
DAX is the one stop shop to coordinate digital audio campaigns for you – giving you the right audience, in the right place at the right time.
DAX gives you the ability to speak to new and engaged audiences.
DAX gives you the opportunity to geographically target to support other activity you are doing across the country and track response.
Take your creative concepts and sounds to a new level by speaking to streamers in a unique and intimate way.
Measure audience engagement with your campaigns.
DAX – Advertising On Mass
The way we listen to music is changing.
Whilst the time spent listening to owned music – CD’s, Vinyl, etc has dropped by 36 million hours a week, the time spent listening to accessed audio has increased by 44 million hours a week with people choosing to stream digital audio instead. This has opened up new opportunities for advertisers to speak to listeners whilst they are streaming digital audio.
The audience is massive 24.3 million, listeners in the UK are streaming digital audio each week; this audience is set to grow to 31 million by 2020. Dax can reach 18 million people in the UK; 100 million in the USA.
The Internet Advertising Bureau defines Digital Audio as audio streaming on a device connected to the internet.
All age groups are doing this in lots of different places – advertisers can reach people while they are online.
Listeners are streaming digital audio in traditional and new environments. Streaming has taken the portability of audio to the next level so listening can be done in the street, at the gym, relaxing, working or doing jobs at home.
Source: Global 2019.
Content on Dax
Advertisers can access an audience of 160 million people across the broadest range of quality audio content available anywhere, including radio, on-demand streamed audio and podcasts.
Now advertisers can reach this market in one media buy.
Thanks to its scale and precision, DAX lets you identify, target and reach audiences who are most likely to engage with your brand.
- DAX gives you the ability to speak to new and engaged audiences
- DAX gives you the opportunity to geographically target to support other activity you are doing across the country & track response
- DAX takes your creative concepts and sounds to a new level by speaking to streamers in a unique and intimate way
- DAX has the ability to measure audience engagement with your campaign
Once we understand more about the type of person you want to reach and where you want to reach them (geographically) and what you can invest, working with our Global Media Partners we can create a campaign for you.
DAX has the advanced capabilities to
On your direct and programmatic media buys all in one place – saving you time and propelling performance.
DAX provides insight into what listeners do after hearing your ad, making it possible to measure, optimise and calculate the true return on your ad investment.
Brands get the opportunity to partner with leading production expertise through the DAX multi-award team of more than 60 skilled creatives to create their ads.
DAX Ad Formats
Deliver personalisation, immerse and contextually relevant ad experiences with engaging creative formats including podcast sponsorship and host real ads.
Email or call for more information or to arrange a DAX presentation.
Maddie@streetsmarketing.co.uk 01485 779454 M: 07855 447968