SOCIAL MEDIA MARKETING
Why use Social Media Marketing?
The business benefits of effective social media use include: Brand awareness – compelling and relevant content will grab the attention of potential customers and increase brand disability.
We can help small businesses set-up their social media accounts, supply the assets required, manage or train staff in how to manage paid-for social media campaigns.
We can also help SME and national businesses implement a monthly social media content plan.
We work with some talented people who can manage your social media marketing on whichever platforms best serve your goals, brand and audience. It’s a team effort including strategists, content writers, designers and schedulers.
60+ social networking sites you need to know about
- What’s App
- We Chat
- Baidu of China
- Sina Weibo
- Snap Chat
- V Kontakte
- Stumble Upon
- Reverb Nation
- You Tube
- We Heart It
- Devian Art
More info on these to follow!
Tips on how to prepare a Social Media Strategy
- Hire an agency
- Start with a fact-find and market summary
- Define your goals
- Set targets
- Set timings
- Define target audience
- Define market segments
- Discuss the ‘The Brand Social Media Plan’, decide which social media tools to use, the tone, voice, images & messages
- Insight and research, customer behaviour, what do we already know about this audience?
- Define the key brand messages to each audience and segment
- Strategic Development and Strategy – ensure a cross-funnel approach, ensure you include tactics and plans to grow your audience
- Set the budget and schedule
- Plan the resource
- Decide the best tactics to use for each audience and segment
- Develop a Content Strategy – develop content both text and visual, engage your audience (potential customers), develop a likeable personality, use a strong call to action
- Engage the audience with the right messages and images
- Encourage loyalty, trust, and interest
- Promote sharing of content
- Launch and measure the results
JOIN THE STREETS FAMILY
To discuss a Social Media Marketing Plan for your business simply call Streets on 01485 779454
M 07855447968, email Maddie@streetsmarketing.co.uk
Or message Streets on Facebook
Or connect with Managing Director Madeleine Lillywhite on LinkedIn.