Marketing Plan

Streets create simple marketing plans for your business.

Why is a Marketing Plan necessary?

Any business no matter how large or small should have written marketing plans. Plans ensure a business grows in a planned, sustainable and measurable way. 

OUR APPROACH – Marketing Planning

Planning is an essential process. Planning provides direction, tactics, timescales and competitive advantage.


Stage 1

Environmental analysis – macro analysis

Stage 2

Audit – micro-analysis

Stage 3

Discuss the vision – the Big Picture.

Identify what you want to promote, products, services, price changes, new features, improved delivery, and offers.

What do you want to promote? Why do you want to promote it? What are the key features and benefits? To who? When? How? Expectations? What do you want people to feel and say about the brand, product, service, and offers?

Set the marketing objectives.

Identify the market segments and identify the marketing communication platforms these customers can be found and engaged with.

Revisit the Brand Strategy  – does it need updating/developing to include any new product or service launches? Will new copy and artwork need to be created? Will creative briefs need to be planned and actioned? Will the teams involved need schedules, book time for brainstorming sessions?

Compose clear, consistent brand messages, and offers for marketing, sales, customer service, and social media.

Stage 4

Develop the marketing strategy/plans.

Stage 5 

Discuss the Marketing tactics – Marketing Mix. 

Stage 6

Develop the Marketing Communications Strategy – decide which marketing tools from the tool box will be the most effective to reach the market segments

Planning is the key to good business practice as it focusses your mind on what you want to achieve and why. Only by making plans and setting objectives can you measure your marketing effectiveness, and answer the most important question of all: Did you achieve your goals? What was the return on investment?

  • Your plan must state your goals.
  • What you intend to achieve over the next 12 months.
  • What you will need to do to achieve these objectives.
  • Tactics.
  • Timescale
  • KPIs – how you intend to measure the goals.

There are many different types of Marketing and Marketing Plans, for example:

  • Product/Service Marketing Plan
  • Company Marketing Plan
  • Customer Marketing and Segmentation Plan
  • Digital Marketing Plan
  • Social Media Marketing Plan
  • Brand Marketing Plan
  • Marketing Communications Plan
  • Email Newsletter Marketing Plan
  • Direct Mail Marketing Plan
  • Content Marketing Plan
  • Relationship Marketing Plan
  • Transactional Marketing Plan
  • Inbound Marketing Plan
  • Outbound Marketing Plan
  • Mass Marketing Plan
  • Seasonal Marketing Plan
  • Promotional Marketing Plan
  • PR Marketing Plan
  • Online Marketing Plan
  • Offline Marketing Plan
  • Event Marketing Plan
  • Database Marketing Plan
  • Creative Marketing Plan
  • Word-of-Mouth Marketing Plan
  • Advertisement Marketing Plan
  • Trade Shows Marketing Plan
  • B2B Marketing Plan
  • B2C Marketing Plan
  • Telemarketing Plan
  • Reverse marketing
  • Free-sample marketing
  • Transactional marketing
  • Customer Insights & Behaviour Marketing


Contact us on 01780 591172 Mobile 07855447968 or email

Connect with the Managing Director, Madeleine Lillywhite on LinkedIn.

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+


Contact us today and let's see if we can help grow your business, call us, email or complete the contact form and we will get back to you.