Target your customers with a clear concise marketing plan
Streets create simple marketing plans for your business; alternatively we can help with the collaboration stage.
Why is a Marketing Plan necessary?
Any business no matter how large or small should have written marketing plans. Plans ensure a business grows in a planned, sustainable and measurable way.
A simple marketing plan
- Aims and goals
- Target audience
- SOWT analysis
- Marketing channels
- Collaboration – sales, digital, operations, design – the support needed
- Responsibilities & time-sacle
- Pull it all together
OUR APPROACH – Marketing Planning
Planning is an essential process. Planning provides direction, tactics, timescales and competitive advantage.
Environmental analysis – macro analysis
Audit – micro-analysis
Discuss the vision – the Big Picture.
Identify what you want to promote, products, services, price changes, new features, improved delivery, and offers.
What do you want to promote? Why do you want to promote it? What are the key features and benefits? To who? When? How? Expectations? What do you want people to feel and say about the brand, product, service, and offers?
Set the marketing objectives.
Identify the target market and market segments, create profiles, and identify the marketing communication platforms these customers can be found and engaged with.
Revisit the Brand Strategy – does it need updating/developing to include any new product or service launches? Will new copy and artwork need to be created? Will creative briefs need to be planned and actioned? Will the teams involved need schedules, book time for brainstorming sessions?
Compose clear, consistent brand messages, and offers for marketing, sales, customer service, and social media.
Develop the marketing strategy/plans.
Discuss the Marketing tactics – Marketing Mix.
Develop the Marketing Communications Strategy – decide which marketing tools from the tool box will be the most effective to reach the market segments
Planning is the key to good business practice as it focusses your mind on what you want to achieve and why. Only by making plans and setting objectives can you measure your marketing effectiveness, and answer the most important question of all: Did you achieve your goals? What was the return on investment?
- Your plan must state your goals.
- What you intend to achieve over the next 12 months.
- What you will need to do to achieve these objectives.
- KPIs – how you intend to measure the goals.
There are many different types of Marketing channels and tactics a business can consider to target its customers, for example:
- Digital Marketing
- Social Media Marketing
- Email Newsletter Marketing
- Direct Mail Marketing
- Content Marketing
- Relationship Marketing
- Transactional Marketing
- Inbound Marketing
- Outbound Marketing
- Mass Marketing
- Seasonal Marketing
- Promotional Marketing
- PR Marketing
- Online Marketing
- Offline Marketing
- Event Marketing
- Database Marketing
- Creative Marketing
- Word-of-Mouth Marketing
- Advertisement Marketing
- Trade Shows Marketing
- B2B Marketing
- B2C Marketing
- Reverse Marketing
- Free-Sample Marketing
- Transactional Marketing
There are more than 42 different types of marketing campaigns…for more information and to book a presentation call us direct.
Speak to us 01485 779454
Mobile 07855447968 or email firstname.lastname@example.org
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Connect with the Managing Director, Madeleine Lillywhite on LinkedIn.